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Abstract
Festival markets have recently begun to appear in cities all over the United States, but there is little analysis yet of their purpose or their impact. This essay attempts to distinguish festival markets from other sorts of retail centers, and to trace their evolution over the past 20 years. It raises some questions about the festival market phenomenon: Are there limits to the kinds of cities in which such efforts can succeed? How many such marketplaces can any one metropolitan area support? How really unique or unusual are festival markets? How does the presence of such efforts benefit American cities?