Cultural Tourism and Community Economic Development

Abstract

This study examines the relationship between cultural tourism and economic development. Two specific objectives are identified: first, to describe variations in expenditures of cultural tourists in nine small communities of southern Ontario; and, second, to identify factors responsible for the observed variations. Data collected in a visitor survey reveal that cultural tourists spend, on average, nearly $200,000 annually within each study site. Variations in total audience expenditure are found to be a result of differences in annual attendance and average visitor expenditures, as influenced by community population and economic base, theater revenue, visitor motivations, and income levels. It is concluded, therefore, that in addition to enhancing cultural wellbeing, professional theater companies act as a catalyst for tourism and provide financial benefits for a community: one option to be considered to further the process of economic development within a locale.