Computer Attitudes of Marketing Managers: An Empirical Analysis

Abstract

An empirical analysis of computer attitudes of marketing managers is conducted through a questionnaire survey across the United States. The results indicated that marketing managers in this sample generally enjoyed using computers, felt their productivity was highly improved, and were not very concerned about the loss of control to the computers. In addition, the results also showed that the more the marketing managers spend time on computers in their job, the more they feel comfortable with the use of computers and the less they are concerned about the loss of control to computers in their work behavior.