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Articles

The Master's Degrees in E-Commerce: A Survey Study

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Pages 29-34 | Published online: 01 Feb 2016
 

Abstract

Teaching electronic commerce is a major challenge for the academic community. Because of the multidisciplinary nature of e-commerce, knowledge from computer science, information systems, management, operational management, marketing, and other fields must be integrated in order to have an effective program. This paper reviews e-commerce master's degree programs in the U.S. in terms of program size, format, program, and organization. Comparisons are made with programs from other countries. A possible model for an e-commerce master's program is presented.

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