Abstract
The rapidly changing information technology (IT) environment continues to pose a challenging dilemma for both management information systems (MIS) managers and MIS educators at all levels, especially the collegiate level. This research examines the content of MIS-related job advertisements over a 20-year period: late 1970s-late 1990s. It is the continuation of a study initially published in The Journal of Computer Information Systems (6) and includes the data that represents the late 1990s timeframe. Results trace the rise and fall in demand for certain IT skills and knowledge and identify the growing strength or stability of others. The study clearly exposes the great diversity in the MIS job market. This diversity is the root cause of the dilemma confronting MIS managers and MIS educators as they try to recruit workers from or prepare students for the changing IT environment.