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ABSTRACT
Big data is expected to drive the new digital transformation of society, government, and business. The proportion of firms implementing and utilizing big data, however, is not high. There are many challenges and obstacles related to firm adoption of big data. The purpose of this study is to identify the factors influencing the adoption of big data among Korean firms using the technology-organization-environment (TOE) framework. The results of the analytic hierarchy process (AHP) and regression analysis from data collected from 50 experts and 226 companies, respectively, are as follows: the benefits from big data, technological capabilities, financial investment competence, and data quality and integration are perceived by the experts and the firms as the strongest determinants of adoption. Management support for big data, security and privacy, and government support and policy are also influential factors of firm big data adoption.