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Abstract
This case study explores the ethical dimensions of the South Korean news media's coverage of the Dr. Woo Suk Hwang scandal and the extant journalism criticism. The study discusses the ethical issues associated with claims that Korean journalists acted too humanely, overemphasized scientific evidence, and were too culturally sensitive in their coverage of the Hwang scandal, and notes the broader implications for journalism ethical theory and criticism suggested by the study's findings. The case explores the differences in the ethical foundations that underlay the press' efforts and the Korean-based criticism of the news media. Among other conclusions, the Hwang scandal illustrates the challenges of universalizing ethical standards in international journalism criticism.