REFLECTIONS ON BIASED ASSIMILATION AND BELIEF POLARIZATION

Abstract

Where Taber and Lodge view belief polarization to indicate a “partisan motivation,” Lord et al. (1979) believed it to be consistent with a desire for accuracy: A “weak” study articulating an opposing viewpoint might simply sharpen participants' initial belief of the wisdom of their prior beliefs. This polarization, Taber and Lodge show, correlates with political sophistication: The more partisan a participant, the more time spent reading the opinions of the other side—in order to critically refute them. Taber and Lodge attribute such findings to people's personal identification with their beliefs. However, participants may have spent so much time reading opinions of the other side because the arguments are unfamiliar. Further, Lord et al. (1984) were able to induce people to act with “skepticism” toward their own views by simply suggesting that they “consider the other side.”

Additional information

Notes on contributors

Lee Ross

Lee Ross is the co-author, inter alia, of Human Inference: Strategies and Shortcomings of Social Judgment (Prentice-Hall, 1980)