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Abstract
The project of alpine marmot reintroduction in the Dolomiti Bellunesi National Park started in 2006. With the reintroduction project, a communication campaign was carried out. The marmot was used as an instrument for spreading environmental awareness. Besides the traditional press bulletins on the local and national media, a “referendum” was carried out to give a name to the released animals. With the local TV a special report was made and the RAI-2 national television news dedicated a report to the project. A full page of the Park's bulletin “Tracce” (56,000 copies) was dedicated to the reintroduction of the marmot. The project was also inserted in the environmental education programs. In the Park's website a section dedicated to the project was created. A technical report and a text for children were published.