Interpretive research in organizational communication and the rhetorical critic

This paper examines the rhetoric of a large multinational high‐technology organization. Specifically, it focuses on the value‐oriented arguments that emerge from the rhetorical strategies utilized in the organization's recruitment and entry level practices. The author suggests that value analysis, a traditional rhetorical methodology, can be useful as an interpretive approach to organizational research.

Notes

Mina A. Vaughn is a Ph.D. candidate at the University of Utah.