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Design, Business Models, and Human-Technology Teamwork


As automation and artificial intelligence technologies develop, we need to think less about human-machine interfaces and more about human-machine teamwork

 

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Don Norman

Don Norman is both a businessperson—having served as a vice president at Apple and an executive at Hewlett Packard—and an academic who has taught and conducted research at Harvard, University of California, San Diego, Northwestern, KAIST (Korea), and Tongji (Shanghai). He is currently founder and director of the Design Lab at the University of California, San Diego, where several decades ago he founded and was first chair of the department of cognitive science. He is cofounder and principal of the Nielsen Norman group, a member of the National Academy of Engineering, an IDEO fellow, and a trustee of IIT’s Institute of Design. He serves on several company boards; has honorary degrees from Delft, Padua, and San Marino; and has been awarded the Lifetime Achievement Award from ACM’s Computer-Human Interaction Group and the President’s Lifetime Achievement Award from the Human Factors and Ergonomics Society. He has published 20 books, including Emotional Design and Design of Everyday Things. He can be found at www.jnd.org. [email protected]

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