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Original Articles

Competition between the cable and broadcast industries: A niche analysis

, &
Pages 13-30 | Published online: 24 Feb 2009
 

Abstract

The authors show that although there is increasing competition between cable television, broadcast television, and radio, broadcast television remains a strong competitor and has not yet been displaced by cable television in the advertising market. Radio still remains competitive, but not to the degree of broadcast television. The authors suggest that cable television will not rapidly overwhelm and push broadcast industries out of the market.

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