‘But where are the Cossacks?’: An alternative strategy for popularization

Today's scientific and technological communication stakes are such that we can no longer be content with merely asking ourselves whether they are giving a faithful or a distorted image of the results of scientific activity, with a view to affording the modern man of breeding an extra smattering of knowledge.

Another way of looking at the problem is to ask how best the popularization of science and technology can be utilized to further a particular policy goal, and what strategic decisions need to be made to help bring that goal about. If we called on the conceptual armoury and strategic models to be found in the literature of both the East and the West, we would be in line with this perspective.