Abstract
Elaboration of both the language standards for a huge amount of potential participants of the manufacturing process and the platform for their intercommunication is crucial for the integration of a new generation of manufacturing systems (the virtual enterprises). Such language standards must cover all semiotic levels – from syntax to the social-determined system of meanings. This paper outlines the common approach to both these tasks – the social network that aims to join potential partners in some enterprise. The standard language with formal syntax and informal unlimited vocabulary for the pragmatic description of the projects in such social networks is proposed.