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Abstract
The aim of this article is to present some issues that led to the proposal for a media education pilot project that will be introduced into the Jordanian school system and later applied in other Arab countries. Media education as a school subject was seen as one of the measures that can be taken to confront threats to Arab identity, civilization and integrity through the imported media products that play a critical role in the Arab region. The training of an educator and the production of four experimental television programmes were the first steps towards implementation of the project. It is hoped that these will be followed by a whole television course on media literacy that aims at teaching media awareness in systematic and controlled steps, applying carefully selected techniques and using expert advice in the field of media and communication.