Measuring the benefit of changing the value offering in grocery supply chains

Abstract

New value-adding solutions are needed for grocery supply chains to gain a sustainable competitive advantage in a market environment characterised by increased competition. This paper discusses two case studies that identify how improvements to the value offering brought about enhancements to the performance of the total supply chain. The concept of ‘time benefit analysis’ is applied to measure the impact of the change. These approaches offer novel and unique techniques for performance measurement and value offering analysis in supply chain management.

Keywords:

• Supply chain
• Value offering theory
• Time benefit analysis
• VMI
• Information change