Returnable transport packaging in developing countries: drivers, barriers and business performance

Abstract

This study, drawing on natural resource-based view, identifies drivers, barriers and the potential benefits of returnable transport packaging (RTP) – that is, the repeated use of packaging items – and conceptualises RTP as a technology and resource that supports organisational competitiveness. Specifically, it investigates the impact of RTP adoption on business performance, the effects of drivers, barriers and size of organisations. The data collection took place in Nigeria and South Africa. The findings suggest that RTP has a significant positive impact on business performance. Whilst prior studies seem to suggest that shrinkage and attrition are the major problems identified with the usage of RTP, our findings indicate that there are several other barriers affecting RTP adoption and the resultant performance advantage. The results also show that there is an increasing move towards adoption of RTP but some organisations are faced with financial constraints, especially the small and medium size enterprises. In addition, the results show that RTP is largely a ‘sustainability facing’ initiative with adopters motivated primarily by potential environmental, economic, social and operational benefits of adoption.

Keywords:

• Reverse logistics
• returnable transport packaging
• sustainability
• business performance
• natural resource-based view