Linking aggregate production planning with marketing pricing decisions

Abstract

In this paper, we link production planning decisions to marketing decisions that involve the price of product groups. The focus of this paper is the development of a closed-loop procedure for aggregate production planning and pricing. We seek to satisfy uncertain demand while minimizing total costs that include material, labour, and inventory holding costs. The procedure is useful for variable demand to update short-term aggregate plans.

Keywords:

• planning
• product prices
• production forecasts
• smoothing