Demand chain management in a global enterprise-information management view

The strategy and role of Information Management as an enabler and contributor to successful business strategy is discussed. Global Demand Chain Management is used as an example. Basic principlesand differences of Supply Chain Management and Demand Chain Management are explained, focusing on the perspective of Information Management. Key drivers and criteria for Information Management system design are outlined. The gaps of current application software platforms are discussed.

Keywords:

• Demand Chain Management
• Supply Chains
• Logistics
• Information Management
• Logistics Information Systems