Stimulating creative entrepreneurial initiatives: a flow diagram for strategic planning

ABSTRACT

This paper contributes to the organisational study of the creativity applied to business innovation through the analysis of three propositions: (1) there are substantial differences between Creative Entrepreneurial Initiatives (CEIs) and non-CEIs, with regard to human capital factors, structural capital factors, intellectual property, and creative value chain; (2) there are institutional, financial, and educational barriers that limit the creation of CEIs in South Europe (Portugal, France, and Spain); and (3) the adaptation of organisational measures of stimulus to the specificity of CEIs through a flow diagram can reduce the limiting effect of the barriers detected by CEIs. From this approach, researchers and policy-makers can obtain a better understanding of the specificities of the CIEs from a sectoral, strategic, and organisational focus.

KEYWORDS:

• Creative entrepreneurship
• innovation
• university
• creativity

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes on contributors

Nuria Calvo is an associate professor of Strategic Management at the University of A Coruña (Spain), with a PhD in Business Economics and a degree in Industrial Psychology. After 12 years of working as a consultant in multinational firms (Accenture and Inditex), her research focuses on the growth strategies of new companies, and the modelling of policies for a better technology management. Her research uses the methodological approaches of system dynamics and case study.

Braulio Perez, PhD in Business Administration, is the manager of innovation transfer of the Foundation of University of A Coruña. His research focuses on technology transfer of research results.

Laura Varela-Candamio is an assistant professor at the University of A Coruña. Her research focuses on public finance (particularly taxation) as well as human behaviour in psychology issues related to education and ICTs.

Isabel Novo-Corti is an associate professor and Head of the Department of Economic Analysis and Business Administration at the University of A Coruña (Spain). Her research focuses on social economy and public policies, particularly the ones focused on groups on exclusion risk, innovation at education, and ICTs.