Enabling service innovation and firm performance: the role of co-creation and technological innovation in the hospitality industry

ABSTRACT

This study empirically explores the impact of co-creation on technological innovation and firm performance in the hospitality industry. Further, it examines the influence of technological innovation on service innovation and firm performance. Data were collected, using questionnaires, from 340 managers of the luxury hotels (one to five star) operating in Delhi and Jammu and Kashmir, India. Structural equation modeling was used to test the relationship between the hypotheses. The findings confirm the positive relationship among all the constructs of the integrated model and provide valuable managerial guidance and implications in the context of hospitality industry.

KEYWORDS:

• Hospitality
• co-creation
• technological innovation
• service innovation
• firm performance

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Dada Ab Rouf Bhat

Dada Ab Rouf Bhat is a Phd Research scholar in the Department of Commerce, University of Jammu, Jammu and Kashmir. He has master’s degree in commerce and has completed Masters in Philosophy in commerce from University of Jammu, Jammu and Kashmir, India. His area of interest includes Hospitality, Tourism and Finance.

Vivek Sharma

Vivek Sharma is working as Senior Assistant Professor, Department of Lifelong Learning/ Rural Development, University of Jammu, Jammu, Jammu & Kashmir. He has more than 14 years of teaching & research experience to his credit both at the Under Graduate as well as at the Post Graduate level and has been striving hard for contributing effectively towards the knowledge domain of Hospitality, Tourism and Rural Development. He has also served as Lecturer, School of Business, Shri Mata Vaishno Devi University.