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Articles

Physical supermarkets and digital integration: acceptance of the cashierless concept

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Pages 1178-1190 | Received 10 Mar 2021, Accepted 12 Oct 2021, Published online: 01 Nov 2021
 

ABSTRACT

The checkout phase in the large-scale retail sector is one of the critical points of the physical shopping experience. Cashierless payment technologies are expected to play a fundamental role in the checkout phase as they help by saving time and reducing queues. This study aims at investigating the acceptance and intention to use of the most prominent innovative solutions for a cashierless grocery store. The Unified Theory of Acceptance and Use of Technology is the theoretical framework taken as a reference for this study and is tested by means of a questionnaire sent to customers of a prominent regional supermarket chain in Northern Italy.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Diego Ponte

Diego Ponte is associate Professor of Organization Science and Human resource management at the Department of Economics and Management, University of Trento (Italy). He has conducted research on organisational change and e-ecommerce as well as technological change. He is member of the Italian Chapter of AIS and is chair of the ITAIS 2021 conference.

Stefania Bonazzi

Stefania Bonazzi is MSc in Management at the Department of Economics and Management, University of Trento (Italy). She is working as IT Business Analyst and is interested in e-commerce and digital transformation.

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