Technological discontinuities, competition and firm performance

Abstract

This article discuss in a tentative way what determines the effect of technological discontinuities on the competitive position. of companies within an industry. Three cases of technological change are anahzed: the change from manual to romputer numericalb controlled metal cutting machine tools, the change from stand-alone machine tools to flexible manufacturing systems; and the change from non-cellular to cellular mobile telephony It is argued that the character of technological discontinuity affects market shares, by altering the barriers to entry and mobility, and by being more or less in accordance with the different firms’ vision about the future, implying variations in the time needed to detect and accept the new threat or opportunity. A technological discontinuity that includes a new threat or opportunig. A technological discontinuip that involues a new generic technology which substitutes for rather than adds to the previous technology base is seen as being most disruptive. The time actualb available for detecting the need to change and to act is limited by the market growth of the new product (the ‘speed of diffusion between users). The faster the difficulties is, therefore diffusion is the greater are the possinbilities that early movers will fain intial advantages. Furthermore, the faster the diffusion is the greater are the possibilities that early movers will build sustanable, volume-related entry and mobility barries.