Designing and rolling-out a global style in process innovation

Abstract

This paper discusses a consultancy project for a large multinational-manufacturing client. Style is explored as a concept originatirg in ‘cultural’ rather than economic disciplines. Three interpretations of culture are explored which have differing, complementary implications for managing style in technology-related organizational learning. The overall intenlion is not to identity and install a global ‘best’ style or a universal model of IT-related organizational culture. Rather it is to develop heuristics, which highlight what may require attention and handling in a practical situation, within a dialopue-based and learning-oriented approach to global-local strategy in complex production systems.