Changing words and changing sounds: A change of tune for verbal transformation theory?

Abstract

The verbal transformation effect, an auditory illusion in which physically invariant repetitive verbal input undergoes perceptual transformation, has traditionally been interpreted as a speech-specific phenomenon. Experiment 1 showed that the effect is not limited to speech, but occurs in non-speech categories such as music and other complex everyday sounds, with transformations being comparable in nature and number to those in speech. Experiment 2 provided evidence for an alternative, broader-based view of the phenomenon, involving spreading activation through a multidimensional associative network of mental representations, by demonstrating that creating or activating pre-existing links between a single complex non-verbal stimulus and other representations by priming led to an increase in transformations.