Abstract
Interest is increasingly being taken in educational sites which extend or which are located beyond the school. These include sites associated with developing information and communications technologies and mass media organizations as well as institutions of longer standing, such as museums, galleries and so forth. In this article we shall deploy a sociological framework originally developed for the analysis of school texts to such non-school sites. Our focus will include considerations of heritage and conservation sites in the form of castles and zoos. We contend that in operating in terms of both pedagogic and exchange relations, such sites may have something to teach as well as something to learn from schooling.