Abstract
This paper assumes that a critical determinant of success in the repositioning of an organization's corporate and business strategies is the internal capability of the organization to implement change through an effective management process. To overcome entrenched interest groups, tender-minded, incremental approaches may be contrasted with the tough-minded strategic orientation of those who advocate radical change. The argument of this paper is that contingent rather than universalistic approaches are required. ‘Soft’ and ‘hard’ approaches are not irreconcilable but are rather parts of a broad set of contingent choices available to decision makers.