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Abstract
This study examines the textual representation of men in two popular Flemish women's magazines, Het Rijk der Vrouw and Libelle. We compare Het Rijk der Vrouw of 1958 with its successor Libelle of 2008 through building on the tradition of critical discourse analysis. Our analysis of the names used to refer to men in the two magazines illustrates how the representation of men has changed during this period. In 2008, men were found in different roles than they were in 1958. This analysis is supplemented by an analysis of the processes through which men are represented in relation to women (readers). The key findings suggest that women's relationships with men, although different, are still integral to the ethos of these magazines. Although the importance of marriage has declined, the number of roles that men take on in women's lives has increased, and, most notably, the presence of a loving man in women's lives is still a central theme.
Notes
1.CitationMedialogue, ‘Kwalitatieve info – Libelle’.
2.CitationSanoma Magazines Belgium, ‘Eigen bladen – Libelle’.
3.http://www.random.org
4. There are some testimonies about lesbian relationships in the corpus, but as we focus on man–woman relationships, these have not been included in the analysis.
5. In the translation of the naming practices, we try to approach the original meaning as closely as possible.
Additional information
Notes on contributors
Martina Temmerman
Maaike Van de Voorde worked as a research assistant in the Department of Applied Linguistics at Erasmus University College, Brussels from January to December 2010.
Maaike Van de Voorde
Dr Martina Temmerman is the coordinator of the Masters in Journalism in the Department of Applied Linguistics at Erasmus University College, Brussels and she is an associate professor at the Vrije Universiteit Brussel.