Abstract
Recent research has highlighted British heterosexual men espousing gay-friendly attitudes, and adopting ‘softer’ gendered behaviours. In contexts where overt homophobia is increasingly stigmatized, it is possible that these public avowals of attitudes do not correspond with privately held beliefs. In this article, I draw on a two-year covert insider-ethnography of undergraduate men to investigate men’s private attitudes related to homosexuality and their embodied masculinities. In these contexts, these men were found to be as emotionally open, inclusive and homosocially tactile as they were in public. Drawing on Goffman’s notion of front and backstage, I contend that these men’s masculine identities are ‘authentic’ components of themselves, and are more than strategic presentations of self.