Exploring the retail design management process within a UK food retailer

Abstract

Design is an increasingly important part of the competitive strategy of food retailers in the UK. This paper examines the design management process within one of the leading UK food retailers to provide a model of the process. This model constitutes a contribution to design management theory in the retail sector. The process of retail design management is explored and discussed. This paper attempts to provide an exploratory base for future linkages to be made between design management and retail marketing theories.

Keywords:

• Brand Strategy
• Design Management
• Design Process
• Retail Branding
• Uk Food Retail