Derrick's Ice–Cream Company: applying the BCG matrix in customer profitability analysis.

Abstract

This case highlights the differences in the profitability possible when different customers are in receipt of substantially the same product. It provides the opportunity to develop a customer portfolio, along the lines of the Boston Consulting Group (BCG) portfolio matrix, as part of a customer profitability analysis.

Keywords:

• Customer Profitability
• Bcg Matrix
• Delivery Policy
• Portfolio Profile
• Purchasing Pattern
• Inventory Holding