Digital storytelling and visual metaphor in lectures: a study of student engagement

ABSTRACT

Digital storytelling is a multimodal instructional design framework that helps to explain complex concepts using narrative and metaphor. Drawing from conceptual metaphor theory, we explore the effect of digital storytelling on student engagement and understanding of unit material in two undergraduate units. Through a mixed methods approach, visual elements of storytelling and metaphors are found to increase student engagement. Greater increases in student engagement are found for accounting students than a comparison cohort of management students. The main contribution of this paper is in using conceptual metaphor theory to create a new understanding of student engagement regarding rich metaphors becoming cognitively aligned with accounting concepts. A storytelling approach further helps to improve student engagement by connecting multiple metaphors into a compelling overarching narrative. We present accounting education practitioners with specific recommendations for improving student engagement by introducing narrative and metaphoric elements into lectures.

KEYWORDS:

• Digital storytelling
• visual metaphor
• undergraduate accounting
• student engagement
• accounting lectures
• conceptual metaphor theory

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This project was partially funded by a teaching enhancement program grant provided by Macquarie University. The authors are thankful for the help of Tristan Kalnins-Cole who helped with data collection.