Abstract
This article seeks to explore how the two dominant policy agendas of postwar rural France, agricultural modernisation and aménagement du territoire, have, over the last few years, taken a decisive turn towards new forms of intervention and new spatial configurations. The Contrats territoriaux d'exploitation and the Pays collectively represent a reaffirmation of territorial difference, individuality and identity. In doing so, both have challenged the traditional mechanisms and institutions of policy making in their respective domains and both have had, as a result, lengthy and not uncontroversial periods of gradual appropriation.