Responsibility, engagement, and policy strategy for ocean plastic waste management: a Q-method study of stakeholder perspectives

Abstract

Ocean plastic waste is an urgent environmental crisis, subject to growing media and policy scrutiny. We use Q-methodology to assess stakeholder perspectives on management practices, finding four emergent discourses concerning: environmental citizenship, global policy responsibility, health prioritization and economic incentivisation. We find stakeholder consensus on the impacts, levels of media coverage and need for action – creating a ‘policy window’ for strong environmental governance. Yet there remains disparity over who should lead pro-environmental action, and whether consumer behavior will genuinely change over time. Visual communication emerges as a popular tool to build social capacity for change. It behoves policymakers to learn from other visual behavior change initiatives, such as those on cigarette packaging, to stimulate long-term public engagement. By combining visual communication with taxes and levies to alter demand-side management for single use plastic products, we suggest that longer-term sustainable behavior change can be achieved.

Keywords:

• Ocean plastic waste
• stakeholder perceptions
• Q-methodology
• environmental discourse

Disclosure statement

No potential conflict of interest was reported by the author(s).

Supplemental data

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Notes

1 Details of the themes and selected statements are detailed in supplementary material S1.