The efficient use of new cultural management tools in the adaptation of public heritage during the COVID-19 pandemic

ABSTRACT

The purpose of this study is to determine the efficacy of cultural management tools in the field of public heritage management (using museums as an example), before and during the COVID-19 pandemic. The study draws on the results of a survey conducted in the Russian Federation and the Republic of Kazakhstan. Content from social media pages and websites for public heritage sites in these countries were used as well. Despite the disparities between the research objects, their comparative analysis allowed the identification of common trends in the studied sector. It was proved that public heritage sites are gradually shifting away from repetitive activities and becoming more self-sufficient. They have also started to serve as testing grounds for various projects. The influence of COVID-19 on this sector, regional differences in public heritage management in the studied countries have been identified, and recommendations have been developed.

KEYWORDS:

• Communication
• COVID-19 pandemic
• digitalisation
• Internet
• museums
• culture

Disclosure statement

No potential conflict of interest was reported by the author(s).

Data availability statement

Data will be available on request.

Additional information

Funding

This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.

Notes on contributors

Konstantin Sokolovskiy

Konstantin Sokolovskiy is a leading researcher, candidate of juridical sciences, associate professor at the Department of General Subjects, Humanitarian and Technical Academy in Kokshetau, Kazakhstan. His research interests include digitalization, cultural heritage and regional management features.

Elena Vershitskaya

Elena Vershitskaya is a candidate of juridical sciences, associate professor at the Department of State and Municipal Management, V.I. Vernadsky Crimean Federal University, Simferopol, Russia. Her research area consists of social and cultural management, communication and public heritage management.

Valentina Latysheva

Valentina Latysheva is a leading researcher, candidate of philosophical sciences, head of the Department of Sociology, Psychology and Social Management, Moscow Aviation Institute (National Research University), in Moscow, Russia. Her research area consists of social and cultural management, communication and public heritage management.