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ABSTRACT
In the context of emerging markets, restaurant food choice needs to be better architected in order to minimise the negative societal and environmental implications. For effective consumer choice architecture, the determinants of restaurant food choice need to be first established. This study explores the determinants of restaurant food choice in Poland, a transitional economy in East-Central Europe with a rapidly growing pattern of out-of-home food consumption. It finds that the low level of public environmental awareness in Poland translates into low consumer recognition of the environmental implications of restaurant food choice. Although customer preference for locally produced and organic food is recorded, this preference is not associated with public environmental awareness, but attributed to possible media effect. In contrast, the level of public awareness of the health repercussions of restaurant food choice is higher in Poland, especially among younger consumers, which is reflected in the desire to see the nutritional and calorific values of food to be displayed on restaurant menus. Implications for policy-making and hospitality management are discussed.
Disclosure statement
No potential conflict of interest was reported by the authors.
Additional information
Notes on contributors
Viachaslau Filimonau
Viachaslau Filimonau is a Principal Lecturer in Hospitality Management in the Faculty of Management at Bournemouth University, UK. His research interests include sustainable mobilities, water and carbon footprint management in tourism and hospitality and environmental management in hospitality enterprises.
Jorge Matute
Jorge Matute is an Associate Professor in Marketing at the IQS School of Management, Barcelona, Spain. His primary research interests are consumer behaviour, e-marketing and corporate social responsibility.
Małgorzata Durydiwka
Małgorzata Durydiwka is a Senior Lecturer in the Department of Tourism Geography and Recreation at Warsaw University, Poland. Her primary research interests are rural tourism, active tourism and wellness tourism.
Robert Faracik
Robert Faracik is a Lecturer in the Department of Tourism and Health Resort Management within the Institute of Geography and Spatial Management at Jagiellonian University in Krakow, Poland. His primary research interests include socio-economic geography and regional tourism development.
Mirosław Mika
Mirosław Mika is an Associate Professor in the Department of Tourism and Health Resort Management within the Institute of Geography and Spatial Management at Jagiellonian University in Krakow, Poland. His research interests are shaped around local/regional aspects of tourism development, including management of tourist destinations, tourism planning and tourism impacts.
Alina Zajadacz
Alina Zajadacz is a Professor in the Department of Tourism and Recreation within the Faculty of Geographical and Geological Sciences at Adam Mickiewicz University in Poznan, Poland. Her primary research interests are tourism planning, accessible tourism and sustainable tourism.