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Abstract
This paper provides a case study of the nature of the New Zealand heritage trails programme run by the New Zealand Natural Heritage Foundation. Established in 1988, the Foundation has developed a programme of heritage tourism products that seek to integrate environmental and cultural education with the tourist experience. The case study focuses on the means by which stakeholders, particularly the Maori people, were incorporated into the product development and how this has assisted in ensuring that the product is acceptable to both host and guest.