Abstract
This article tries to make sense of the recent rise of Attention Deficit Hyperactivity Disorder in Britain by focussing on the contribution of the press, parents organisations, 'experts' and the drug companies, in the context of the current marketisation of education and health services. It draws on findings from a research project which studied press coverage of ADHD, and argues that the existence of active parents' organisations pushing for medical diagnoses and drug treatment for their children presents a challenge to our thinking about inclusion.