OBJECTS OF DESIRE

Abstract

This paper is interested in commodity fetishism as a signal of collapsing marital mandates in the genre of lad lit. Instead of focusing solely on its late twentieth-century moment of emergence as a response to chick lit, the paper proposes a longer historical view in order to understand the crisis of masculinity that lad lit lays bare in its protagonists’ inherently queer status as collectors. The analysis puts critical pressure on the collectible object by re-reading the “lad” through the literary figure of the fop, who represents a recurring response to similar crises in gender from the seventeenth-century’s comedy of manners to the novels of Jane Austen. The fop’s overinvestment in style and consequent marginalization is considered in Nick Hornby’s novels High Fidelity and About a Boy, in which the protagonists’ obsessive collecting of objects can be understood as both a dominant feature of their masculinity and the roadblock to their participation in heteronormative rituals of romance. Instead of reading Hornby’s characters as straightforwardly queer, this paper focuses on the commodity as a signal of queerness, and in turn its central role in the creation of, and the challenge to, the lad’s masculinity.

Keywords:

• commodity fetishism; collecting
• the fop
• homosociality
• lad lit
• new lad
• Nick Hornby
• masculinity
• new man
• material culture

disclosure statement

No potential conflict of interest was reported by the author.