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Abstract
The data were collected from 120 cattle owning households hailing from 12 villages (50% Bharatiya Agro Industries Foundation [BAIF] covered and 50% non-BAIF covered) of Bareilly district on perceived sustainability of crossbreeding technology on 14 dimensions. The study revealed that 73.33% beneficiaries perceived crossbreeding as highly sustainable practice. Significant mean differences were found between the perception of the beneficiaries and non-beneficiaries with respect to all its 14 dimensions of sustainability of crossbreeding. Pooled sample showed that more than 50% respondents achieved high perceived sustainability score followed by about 31 and 16% who fell under medium and low sustainability scores, respectively, with respect to crossbreeding. Socio-personal and production performance related variables showed a positive and highly significant (P<0.01) relationship with perceived sustainability of crossbreeding practice. Appropriate extension interventions are required to enhance the perception regarding sustainability of crossbreeding practices among non-beneficiaries to adopt the artificial insemination technology.