Abstract
This study aims to discuss the relationship among “creative personality”, “well-being”, and “innovation behavior” and the mediation of “well-being” between “creative personality” and “individual innovation behavior”. R&D personnel in high-tech industries are studied with questionnaire survey. Total 200 valid copies of questionnaire are collected for testing the relationship with Hierarchical Regression Analysis. The research findings show the significant positive effect of R&D personnel’s creative personality on individual innovation behavior, the remarkably positive effect of creative personality on well-being, as well as the mediation effect of well-being between R&D personnel’s creative personality and innovation behavior.