The study of charm factor of stationery shop

Abstract

The operating conditions of entity stationery store are going from bad to worse with the change of consumption pattern and internet business. In order to save the doldrums of entity stationery store, finding the attractive factors of entity stationery store has become the most urgent lesson now. Moreover, people for the stationery needs has gradually increased from material to psychological. In order to explore consumer's preference and perceived to the stationery, must excavate the needs of the consumer from the heart. To find out the attractive factors of entity stationery store, interview the people with high involvement to the stationery store and define its existence of commercial value.

This study interview 10 consumers who have the higher preference to the stationery story by using the method of Miryoku Engineering Evaluation Grid Method (EGM) to capture the attractive factor of the stationery store. In order to get the accurate and representative, KJ method was conducted in the study, organized the corresponding original evaluation and specific conditions, extract the highest mention times of six abstract feeling factors: warmth, sense of intimate, sense of relaxation, sense of peace, and pleasure. The study utilized Quantification theory Type I analysis to analyze the relationship between the six abstract feeling and stationery store, and the weight affection of each original evaluation and specific conditions.

The result organized and analyzed the attractive factors can provide to the stationery store or related industry more substantive advice and increase the higher attractive to the consumer.

Keywords:

• Stationery Shop
• Miryoku Engineering
• Evaluation Grid Method
• Quantification Theory Type I