The empirical study of impact critical security factors of mobile applications on technology acceptance model

Abstract

Mobile device application is the next important product of this boom, so with the various characteristics of mobile devices, it has rapid and sustained growth, attracting many mobile device users to download and use. The study by the consumer point of view explores security key factors of consumers’ mobile device applications, of which are related to technology acceptance model. With integrated perspective, it explores the influence of key factors on perceived usefulness, perceived ease of use, use attitudes and behavior intentions. AMOS software was used in this study to verify the theoretical model, and the 367 valid samples were conducted to achieve an empirical analysis. The results show that APP safety critical factors have partial positive significance on consumer perceived usefulness and perceived ease of use. Perceived usefulness positively affects use attitudes; perceived ease of use positively impact use attitudes; use attitudes have positive effect on behavioral intention. However, perceived usefulness can not directly influence the behavioral intention. Therefore, perceived usefulness can influence the behavioral intention by enhancing use attitudes of consumers. In other words, the use attitudes become important mediated variables of perceived usefulness to influence the behavior intension. Finally, according to research findings, the study recommends some suggestions for the relevant vendor management practices on managing phone applications and services, and also for academic references.

Keywords:

• Mobile device applications
• Critical security factor
• Technology acceptance model