A study of customer perception towards online shopping with special reference to Tambaram

Abstract

Online shopping is considered to be a very lucrative platform for the customers as they can buy goods and services using website and app over the internet. It is also considered as a form of electronic commerce and the topic of the present research and objective is to identify factors that influence Online Shopping. The research study is conducted from customers at Tambaram in Chennai district. The total number of respondents is 100. This study identifies satisfaction level of online shoppers. The primary data is collected through questionnaire from various customers. This study also used secondary data through books, journals and websites.

Subject Classification:

• 0345D

Keywords:

• Online shopping
• Customers
• Internet
• Factors
• Satisfaction