Abstract
In this paper, the interests of shareholders conveying governance as the theme, the perspective of the interests of the transport path focus on the interests of transport path forming motivation mechanism. Association rules and transport governance model is based on theoretical and empirical study results. The interest of the path is based on the path set innovative ideas, the interests and institutional innovations governance new delivery mode. Mainly, to the concept of innovation as the guide, strengthen the system of governance, data governance and cultural governance, promote scientific management. A path of innovation support and improve the interests of the transport path of internal control system, which improved the capital market system. Shareholders’ tunneling mass of raw data, combined with the lack of research among multi-source, heterogeneous and complex property features. Data mining technology as well as both the decision to introduce the association rule mining interests conveying path association patterns mining necessity.