The influence of green technology cognition in adoption behavior: On the consideration of green innovation policy perception’s moderating effect

Abstract

According to Social Cognitive Theory, behavior is closely related to the organization cognition of green technology. This paper carries out an empirical research to study the relationship between the cognition and adoption behavior, as well as the moderating effect of green innovation policy perception on cognition an adoption behavior. The empirical study conclusions are as follows: (1) Benefits cognition, subjective norms cognition and resources & ability cognition have positive influence in green technology adoption behavior, while the risk cognition acts reversely; (2) The green innovation policy perception has a significant moderating effect on the relation of cognition and adoption behavior. Therefore, attention should be paid to the green technology cognition to induce green adoption, besides, the induction of the positive green innovation policy perception is also necessary to improve green performance of construction industry.

Subject Classification:

• 62P Statistics application

Keywords:

• Green technology cognition
• Adoption behavior
• Innovation policy perception
• Moderating effect