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Abstract
The traditional influence effect model of rural financial demand has great problems on speed and error of influence effect analysis, it is difficult to meet the demand of rural financial influence effect. The influence effect model of rural financial demand based on structural equation model is proposed. The indexes are selected and studied to construct the theory model. The multivariate technique of exploratory factors are utilized to analyze financial data, and establish the effect model. Experimental results show that the model can reflect the influence of demand accurately.