Integrated operation path of the tourism products supply chain in China: Online intelligentization

Abstract

In China, smart tourism has been promoted by technological innovation. Technological progress makes new changes in the supply chain of tourism products. It is of great significance to explore the optimal path of the Tourism Products Supply Chain (TPSC) in the Internet era. Tourism node organization, tourism flow, tourism logistics, tourism products information flow and capital flow are the basic integrated elements of the TPSC. Tourism flow is the ultimate destination of the TPSC. The development of information technology in China provides the conditions for the optimization of the TPSC. Based on the integration of information technology, the intelligent integration path of the TPSC is constructed. The intelligent integration of TPSC is realized by tourism e–commerce platform as a tourism products integrator. Thus, the supply of lean tourism service can be effectively matched the tourism demand. The sustainability of the TPSC is ensured through intelligent integration, transmission, and operation path. By optimizing the expected returns, the probability of selecting the intelligent TPSC by tourists and related enterprises is greatly increased.

Keywords:

• Tourism Products Supply Chain (TPSC)
• Intelligentization
• Operation
• Path