Influencing factors of public participation willingness in shared bicycles and intervention strategies

Abstract

In order to promote green travel and to improve the current condition of traffic jam and air pollution, binary logistic regression model is used in this paper to analyze public participation willingness in shared bicycles and its influencing factors. The results show that the level of public environmental responsibility, the perfection of the public transport system the safety and health attributes of shared bicycles all have a significantly positive impact on public’s participation willingness in sharing bicycles, while the environment crisis awareness of the public has a negative impact on it. Based on the result above, relevant policy suggestions are recommended, it is of great importance to raise public awareness of environmental responsibility, help the public form the perception of root causes of environmental problems, improve the urban public transport system, promote the safety and health index of shared bicycles, strengthen the management of market access and elimination of shared bicycles, so as to maximally enhance the public’s participation willingness of green travel.

Keywords:

• Shared bicycle
• Public participation willingness
• Binary logistic regression model