Examination of e-commerce studies between 2016 and 2021 with science mapping and network analysis

Abstract

The concept of trade is constantly changing and getting stronger with innovations. Today, with these innovations, the concept of e-commerce comes to the fore and increases its popularity day by day. E-commerce is also known as electronic commerce or electronic marketing. E-commerce briefly means buying or selling products or services via the internet. In this way, small and medium enterprises (SMEs) can reach more consumers or customers. This causes the development of e-commerce to be even faster. In this study, 2798 academic publications about e-commerce were reviewed to define e-commerce trends, bibliographic couplings of authors, journals and countries, and most used terms in the field yearly. In this context, firstly, annual changes in the number of publications are given. Then, the change in research areas was examined on an annual basis and it was stated which areas came to the fore. Then, detailed analyzes (trends and bibliographic couplings) about authors, journals and countries were included. In the end, term extraction process was conducted on a yearly basis. Scientific mapping of the field, which was obtained by the term extraction process, is given and interpreted.

Keywords:

• E-commerce
• Bibliographic Coupling
• Term extraction
• Trends